How to Improve Open Rates by Optimizing Send Times in Klaviyo for Different Industries

Apr 11

Klaviyo Email Marketing timing is everything. Even the best content can go unnoticed if it shows up when your audience isn’t checking their inbox. Optimizing send times means your emails get seen and opened, which directly impacts engagement and conversion rates.

Why Timing Matters

Timing is key to your Klaviyo email marketing campaigns. Sending at the right time means your emails get to your audience when they’re most likely to open and engage. If your email shows up during off hours or when they’re distracted, the chances of them opening it go way down. Optimizing send times not only boosts open rates but also click-through and conversion rates, leading to higher engagement and better ROI. By understanding your audience and scheduling accordingly, you can give your campaigns the best chance to succeed.

Email send times impact:

Open Rates: Emails sent at optimal times get opened.
Click-Through Rates: Timely emails get more engagement.
Conversions: Reaching your audience when they’re most receptive increases the chances of action.

Industry Benchmarks

There’s no one-size-fits-all answer but industry trends can give you a starting point:

Retail: Mid-week emails tend to perform better.
Health & Wellness: Subscribers may be more responsive in the morning.
Technology: Weekday mornings can be good for professionals.

Knowing these benchmarks helps you tailor your email campaigns to industry standards and perform better.

How to Optimize Send Times in Klaviyo

To optimize send times in Klaviyo, start by looking at your audience’s engagement data to find peak open hours and days. Use A/B testing to try different send times and use Klaviyo’s Smart Send Time to automate based on user behavior. Segment your list by industry, location or time zone to personalize timing even more. These strategies ensure your messages land when your audience is most likely to engage and open, and overall campaign performance improves.

1. Use Klaviyo’s Smart Send Time Feature

Klaviyo’s Smart Send Time uses machine learning to determine the best time to send to your audience. By looking at engagement data, it figures out when your audience is most likely to open, so you can schedule based on data.

2. Segment Your Audience

Different segments may have different optimal send times. For example:

B2B Clients: Weekday mornings* B2C Customers: Evenings or weekends

Segmenting your list allows for more personalized timing.

3. A/B Test Send Times

A/B test to compare performance across different send times. This will give you empirical data to figure out what works best for your specific audience.

4. Time Zones

If your audience is across multiple time zones, schedule emails to arrive at optimal times locally. Klaviyo allows for time zone based sending so you can send at the right time.

5. Monitor and Adjust

Regularly review your email performance metrics. If open rates drop, reassess your send times and adjust.

Optimizing Send Times with Reach Giant

At Reach Giant we optimize send times in Klaviyo by combining data driven insights with industry specific strategies. Our team looks at past campaign performance, subscriber behavior and peak engagement windows to schedule emails for maximum visibility. Whether you’re in eCommerce, SaaS or local services we tailor send times to fit your audience’s habits—boosting open rates and driving results that align with your business goals.

Integrate with Other Marketing Services

Optimizing email send times is most effective when integrated with a full marketing strategy:

SEO Services: Boost your website’s visibility, complementing email campaigns.
Cold Email Outreach: Reach new prospects with targeted messaging.
Google Ads: Drive immediate traffic to your site, supporting email efforts.
Website Design: Make sure your site is optimized for conversions when visitors arrive.

Fix Deliverability Issues

Fixing deliverability issues in Klaviyo is key to getting your emails in the inbox not the spam folder. Common problems like high bounce rates, poor sender reputation or blacklisting can kill your campaign’s performance. To fix these issues, regularly clean your email list, avoid spam triggering content and authenticate your sending domain. Klaviyo’s built in tools can help you identify the problems quickly, while strategic adjustments like segmenting your list and warming up new audiences can restore and maintain healthy deliverability over time.

Work with Reach Giant

Work with Reach Giant to get the most out of your Klaviyo email marketing. Our team combines deep industry knowledge with data driven tactics to boost open rates, optimize send times and fix deliverability issues. Let us help you turn your email campaigns into high performing, revenue driving assets—built on strategy not guesswork.We can help you: