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ReachGiant uses Clay’s AI-powered data enrichment to create highly personalized cold emails at scale. By leveraging real-time data such as LinkedIn activity, recent funding, tech stack, and even personal interests, we ensure that every email feels relevant and tailored to the recipient. In addition to Clay, we have developed a custom in-house API that enhances our data-gathering capabilities, allowing us to deliver even more precise and impactful messaging.

Deliverability is a combination of sender reputation and email relevance. To ensure high inbox placement, we warm up domains before launching campaigns, rotate sending domains and IPs to avoid spam traps, and carefully avoid spam trigger words like “guaranteed,” “free,” and “limited time.” Additionally, we use custom tracking domains to maintain domain health and prevent email providers from flagging our messages as spam.

We continuously refine our cold email performance through A/B/C split testing, which allows us to experiment with different subject lines, messaging styles, CTAs, and send times. By analyzing variables such as first-line personalization, question-based openers, and the use of humor, we identify the elements that generate the highest response rates. Once we determine what works best, we scale those winning variations across campaigns to maximize engagement.

The most effective cold email copy is short (under 125 words), conversational, and curiosity-driven. Rather than focusing on features, we highlight the prospect’s pain points using a before-and-after storytelling approach. Social proof and credibility signals help build trust, while low-friction CTAs—such as “Worth exploring?” or “Would you be open to a quick peek?”—encourage responses without sounding pushy or salesy.

Our cold emails follow a proven structure that balances personalization, relevance, and curiosity. We begin with a highly specific and personalized opener to immediately capture attention. This is followed by a clear problem statement that resonates with the prospect’s challenges. Next, we introduce a subtle value proposition, explaining what’s possible without making a hard pitch. Finally, we close with a low-friction CTA that invites engagement rather than demanding a meeting. Instead of asking for a call outright, we use natural, curiosity-driven prompts like “Think this might help?” or “Would it be worth a quick look?”

Our follow-up strategy is built on adding value rather than simply reminding the recipient to respond. We space follow-ups 3-5 days apart and introduce fresh angles with each message, such as a relevant case study, a new insight, or an alternative perspective on their problem. Instead of generic check-ins, we keep the tone light and engaging, sometimes using humor to break through the noise, such as “How have you gone this long without responding to me? I’m a delight.”

Cold email, when executed correctly, is a personalized and highly targeted outreach method designed to connect with prospects in a meaningful way. Spam, on the other hand, consists of irrelevant, mass-distributed messages sent without permission or personalization. Our cold emails comply with CAN-SPAM and GDPR regulations, always provide clear opt-out options, and focus on delivering real value to the recipient.

To maintain strong deliverability, we send no more than 20 emails per inbox per day. This controlled sending volume helps prevent spam flags and ensures that our emails reach inboxes rather than junk folders. To scale outreach while maintaining deliverability, we use multiple email inboxes and gradually warm them up before ramping up sending volume.

We track three key performance indicators to measure the success of our cold email campaigns. First, our reply rate typically falls between 1-2%, ensuring that our outreach generates engagement without triggering spam filters. More importantly, we focus on positive reply rates, aiming for at least 20% of replies to express genuine interest in learning more. Finally, our closing rate—the percentage of positive replies that convert into booked meetings or deals—ranges from 20-30%, reflecting the effectiveness of our targeting, messaging, and follow-up strategy. By continuously optimizing based on these metrics, we ensure high-quality conversations that lead to real business opportunities.

While initial traction can be seen within 2-4 weeks, cold email is most effective as a long-term strategy. The first few weeks are focused on gathering data, optimizing messaging, and improving deliverability. To fully optimize campaigns and generate consistent, scalable results, we recommend running cold email campaigns for at least three months. This allows us to refine targeting, test different approaches, and create a predictable revenue channel that drives sustained business growth.