Next-Level

Google Ads Strategy

Success in today’s digital landscape requires a strong Google Ads strategy. From search result pages to Google Maps, it’s the most powerful online advertising platform in the world.

Unlocking Google’s full potential requires expertise and precision. That’s where ReachGiant’s certified Google Ads specialists step in—targeting the right audience, driving relevant traffic, and focusing on maximising your profits.

Expertise you can count on

  • Facebook Blueprint

  • SnapChat Ads Manager

  • TikTok Ads Academy

  • LinkedIn Marketing Labs

  • Reddit Fundamentals Certified

  • Twitter Flight School

PAID GOOGLE ADVERTISING

Google Perfomance Max

Google Performance Max and Shopping ads are essential for businesses looking to raise awareness for their products or nurture an existing customer base—retaining and engaging current customers is crucial when scaling a business.

Focusing on traffic that has already converted can drive significant profit growth. With Google listings offering prime advertising space, leveraging paid traffic through Performance Max and Shopping ads allows you to scale past your current MMR bottleneck and stand out from the competition.

KEYWORD RESEARCH

Search Ads

Google Ads, formerly known as Google AdWords, is the most effective advertising platform developed by Google that allows businesses to create and display ads on the search engine results pages (SERPs), websites, mobile apps, and other platforms.


It operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords to display their ads to relevant users. With Google Ads being a prominent advertising platform, Digital Squad understands the importance of optimising campaigns to maximise visibility and achieve outstanding results.

Our Google Ad Services Methodology

At Digital Squad, we are dedicated to providing exceptional Google Ads Services that will help your business thrive in the ever competitive online landscape. Let us reach your Google Ads goals and empower your business to outrank competitors and dominate.

Step

01.

Buyer Personal Research

We value buyer persona research. Unlike your typical Google Ad company, we consult with you to refine our targeting. As a top PPC and search engine marketing agency, we conduct a detailed consultation with the business owner, sales or marketing manager to understand exactly what you offer.

Step

02.

Keyword Research

As a leading search engine marketing agency and PPC ads agency, we utilize professional agency tools and the Google Keyword Planner for thorough keyword research. Our research includes monthly keyword volumes, competitiveness, and analysis of your competitors for hidden opportunities.

Step

03.

Big Strategy Optimazation

We value buyer persona research. Unlike your typical Google Ad company, we consult with you to refine our targeting. As a top PPC and search engine marketing agency, we conduct a detailed consultation with the business owner, sales or marketing manager to understand exactly what you offer.

Step

04.

Negative Keyword Inclusion

Compared to other PPC ads agencies, we strategically add negative keywords to campaigns to optimise the quality score and minimise cost-per-click. This ensures the right audience is targeted, resulting in meaningful onsite interaction from visitors. Our team of expert Google Ads managers always deliver.

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Google Ads: Frequently Asked Questions

  • Google Ads is an online advertising platform where businesses pay to appear in Google search results, YouTube, and across the web. You bid on keywords, and your ad shows when people search for relevant terms. You only pay when someone clicks on your ad.

  • Budgets vary, but we recommend starting with at least $1,500 per month for best results. A minimum of $1,000 can work for testing, but higher budgets allow for better data, testing, and scaling.

  • You can start seeing traffic and leads within days, but optimizing for the best results typically takes 30–90 days. Testing, refining, and adjusting based on performance is key to long-term success.

  • The best approach depends on your business, but key strategies include targeting high-intent keywords, optimizing landing pages, using retargeting ads, and continuously refining ad copy and bidding strategies.

  • A good CTR depends on the industry, but anything above 3-5% for search ads is generally strong. Display ads typically have lower CTRs but help with brand awareness.

  • We use keyword targeting, location targeting, demographics, and audience segments based on past behavior to ensure your ads reach the right people.

  • Search Ads appear at the top of Google search results when people actively search for something. Display Ads show visually engaging ads on websites, YouTube, and apps to raise brand awareness.

  • We track key metrics like conversions, cost-per-click (CPC), click-through rate (CTR), and return on ad spend (ROAS) using Google Analytics and Google Ads reporting.

  • Yes! Google Ads works for businesses of all sizes. It’s an effective way to generate leads and sales, even with a smaller budget, if targeted correctly.

  • We continuously analyze performance data, refine keywords, adjust bids, test new ad copy, and optimize landing pages to improve conversions and lower costs.