Discovery & Planning
We start by understanding your business, goals, market, and competitive landscape. This includes:

• Full website audit (technical, structural, on-page SEO)

• Competitor analysis (keywords, content gaps, backlink profile)

• Keyword mapping based on buyer intent and search volume

• Review of analytics and baseline traffic behavior

• Market positioning and core page targeting strategy

Strategic SEO Plan
We create a custom roadmap for your business, outlining:

• Priority keyword targets (short- and long-tail)

• Page strategy (what to keep, what to build, what to improve)

• Site structure and internal linking plan

• Content development roadmap

Technical SEO Cleanup

• Page speed optimization

• Mobile responsiveness check

• Core Web Vitals improvements

• Broken links and crawl errors

• Site indexing and sitemap submission

Schema Markup Implementation
We deploy structured data to help search engines better understand and rank your site:

• Organization schema

• LocalBusiness schema

• Product, Review, and Article schema (as applicable)

• FAQ and HowTo markup for enhanced rich results

On-Page SEO Optimization

• Meta titles and descriptions written to rank and convert

• H1/H2 tag structure adjusted for clarity and focus

• Internal linking improvements

• Image alt text and file naming

Content Creation & Landing Page Development
We build and optimize new, SEO-focused landing pages monthly, tailored around:

• Targeted keywords and locations

• High-intent queries

• Clear calls-to-action and conversion paths

Backlink Acquisition
We source high-quality editorial backlinks that build authority and trust with Google.

• Outreach to industry-relevant blogs and publishers

• Natural anchor text and link placement

• Minimum 8 new backlinks per month

Conversion Rate Optimization (CRO)
We audit and refine your site to improve performance:

• Scroll and heatmap analysis (where applicable)

• Testing headline and CTA variations

• Improving visual hierarchy and readability

Local SEO & Citations
For businesses with local presence, we build authority through:

• Monthly local directory submissions

• Google Business Profile optimization

• NAP (name, address, phone) consistency audits

Technical Maintenance
Ongoing performance monitoring and SEO hygiene:

• Broken link scans

• 404/301 redirects

• Robots.txt and sitemap updates

• Crawl health monitoring

Reporting & Strategy Sync
Each month you receive a clear, actionable SEO performance report:

• Organic traffic growth

• Keyword movement and ranking gains

• Backlink acquisition summary

• Work completed and next steps

Page-Level Performance Review
We evaluate how all newly launched pages are ranking and performing:

• Adjust page content and layout based on early data

• Shift internal linking to push authority to underperforming assets

• Begin expanding FAQs and supporting modules on high-performing pages

Competitor Benchmarking Update
We recheck where you stand versus direct competitors:

• Re-analyze keyword movement across SERPs

• Track new content or link-building activity by competitors

• Refine strategy based on evolving trends

Internal Search Behavior & UX Check
Using analytics tools, we:

• Monitor top site searches to identify new keyword/content opportunities

• Audit click paths and user behavior for friction points

• Recommend quick CRO wins based on traffic flow

Aggressive Content Scaling
We move from foundational pages to aggressive content scaling:

• 12–15 SEO landing pages per month targeting secondary and long-tail keywords

• Start integrating niche, competitor-beating content clusters

• Introduce SEO blog strategy to support authority and internal linking

Competitor Gap Exploits
We identify and attack keyword gaps across your industry:

• Direct targeting of competitor high-performing pages

• Build landing pages specifically designed to outrank weaker content

• Reverse-engineer backlink sources for outreach opportunities

SERP Domination Strategy
We begin working toward multi-position SERP visibility:

• Create content to rank for Featured Snippets, People Also Ask, and video packs

• Optimize media and schema to boost impressions and click-through rates

Authority Layering

• Diversify backlink strategy to include mentions from PR sites, podcasts, and high-authority blogs

• Leverage existing brand relationships for authority links

• Begin topical authority expansion into related verticals

Advanced Technical Optimization

• Review log files and crawl data to eliminate SEO bloat

• Setup A/B testing environments for SEO and CRO experiments

• Improve lazy loading, core web vitals, and structured markup for performance gains

Momentum Acceleration
We double down on what’s working while expanding reach and authority:

• Identify top-performing themes and double page production around them

• Build SEO "moats" around high-performing categories to block competitors

• Launch long-form evergreen guides to anchor topical authority

Category Expansion
We broaden your visibility by targeting new service lines, verticals, and geographies:

• Geo-specific page builds

• Related service and product category expansion

• Translation and hreflang for international targeting (if needed)

Evergreen SEO System Buildout

• Full internal content SOPs so we can scale without loss of quality

• Monthly editorial calendar + automated internal linking flows

• Launch support hub, glossary pages, or tool content (interactive + searchable)

Defensive SEO Strategy

• Monitor competitors for fast-responding counter content

• Set up alerts for ranking drops and keyword volatility

• Refresh high-value content every 90 days for stability

Thought Leadership & E-A-T

• Author markup, expert bios, and trust signals added across high-intent pages

• Publish industry POV and long-form content for EEAT gains

• Secure podcast interviews and high-authority features

Quarterly SEO Roadmapping

• Deep-dive performance review with forecasted next steps

• Prioritize growth areas based on ROI, speed to rank, and market shifts

• Adjust strategy based on Google algorithm movements

These months are about turning momentum into market dominance. We’re not just improving your SEO—we’re working to outpace and outlast every competitor in the space.

Content Ecosystem Development
We shift toward building a scalable SEO content system:

• Launch supporting blog content around key services and products

• Expand into new categories or regions with focused landing pages

• Begin internal content calendar creation and automation

Advanced Authority Strategy
We deepen link-building and outreach efforts:

• Long-form guest posts on high-authority sites

• Podcast mentions and expert quote placement

• Brand-driven mentions and citations

International or Multi-Location SEO (if applicable)

• Setup and optimization of hreflang tags

• Regional schema, GBP expansion, and location content targeting

Lead Tracking & Attribution Improvements

• Integrate call tracking and form attribution

• Tie organic growth to lead quality and business outcomes

• CRO enhancements based on real user data

Performance Scaling & Adjustments

• Review and optimize top 20 performing pages

• A/B test content layout, CTAs, and keyword clusters

• Explore strategic SERP feature targeting (People Also Ask, video, image carousels)

Executive-Level Reporting

• Full SEO growth report with business-level insights

• Visual progress summary and forecasting

• Strategic roadmap for the next 6 months