SEO (Search Engine Optimization) helps your website rank higher on Google, bringing in free, organic traffic from people searching for what you offer.

SEO typically takes 3-6 months to show significant results. This timeframe can vary based on your industry competition, current website authority, and the quality of your SEO efforts. Some improvements may be visible sooner, while competitive keywords may take longer.

SEO focuses on organic search rankings through content optimization and technical improvements, providing long-term sustainable traffic. Google Ads are paid advertisements that appear at the top of search results, offering immediate visibility but requiring ongoing investment.

Key SEO ranking factors include quality content, relevant keywords, website speed, mobile-friendliness, backlinks from authoritative sites, user experience, technical SEO elements, and regular content updates. Google uses hundreds of factors in its algorithm.

Keyword research involves analyzing search volume, competition level, user intent, and relevance to your business. We use tools to identify keywords your target audience searches for, focusing on a mix of high-volume competitive terms and long-tail keywords with better conversion potential.

SEO requires ongoing effort because search algorithms constantly evolve, competitors adjust their strategies, and fresh content signals relevance to search engines. Regular monitoring, content updates, technical maintenance, and link building are essential for maintaining and improving rankings.

Absolutely! Local SEO helps your business appear in local search results and Google Maps. This includes optimizing your Google Business Profile, getting local citations, earning reviews, and creating location-specific content to attract nearby customers searching for your services.